Making and Managing Offers

Step-by-step guide to creating winning offers that vendors accept

5 min read
27.4K views
Last updated: January 11, 2025

Offer Basics

Creating Compelling Offers

An effective offer combines the right price point with persuasive messaging. digiMall's offer system supports rich formatting, attachments, and conditional terms to help you create professional proposals that vendors take seriously.

Success Rate

67%

Average offer acceptance rate

Response Time

2.4h

Average vendor response time

Essential Offer Components

1

Competitive Price Point

Research similar products and set a price that's attractive but reasonable (typically 10-25% below asking price)

Tip: Use our AI price suggestions as a starting reference
2

Clear Justification

Explain why your offer is fair - mention market research, bulk purchase, immediate payment, etc.

Example: "Based on recent sales of similar items, I'm offering ₦85,000 for immediate purchase"
3

Professional Tone

Maintain respectful, business-like communication while showing genuine interest in the product

Key: Balance friendliness with professionalism
4

Terms and Conditions

Specify payment method, delivery requirements, inspection period, and any other relevant terms

Include: Payment timeline, delivery preferences, return policy

Strategic Considerations

Timing Your Offers

Optimal Timing

  • Business Hours: 9am-6pm weekdays
  • Fresh Listings: Within 24-48 hours
  • Month-End: Vendors clearing inventory
  • Seasonal Sales: During promotional periods

Avoid These Times

  • Very Late/Early: Outside business hours
  • Weekends: Lower response rates
  • High Demand: When item is trending
  • Just Listed: First few hours of listing

Price Anchoring Strategies

Conservative

10-15% below asking

Higher acceptance rate

Balanced

15-25% below asking

Optimal savings/success

Aggressive

25-35% below asking

Maximum savings potential

Strategic Insight

Start with a slightly lower offer than your target price to leave room for negotiation. Most vendors expect 1-2 rounds of counter-offers before reaching a final agreement.

Types of Offers

Instant Buy Offer

A competitive offer with immediate payment and pickup, typically 5-15% below asking price.

Best for:

High-demand items, new listings, urgent purchases

Example: "I can pay ₦85,000 immediately and collect today"

Negotiation Starter

A reasonable opening offer designed to start a conversation, typically 15-25% below asking.

Best for:

Standard negotiations, building vendor relationships

Example: "Would you consider ₦75,000? Happy to negotiate"

Bundle Offer

Combine multiple items for a package deal, often achieving better per-item pricing.

Best for:

Multiple items from same vendor, bulk purchases

Example: "₦150,000 for both phones - better than individual prices"

Conditional Offer

Offer contingent on specific conditions like warranty, accessories, or delivery terms.

Best for:

High-value items, when you need specific terms

Example: "₦80,000 if you include the original charger and 6-month warranty"

Managing Your Offers

Offer Status Tracking

PendingWaiting for vendor response
CounteredVendor made a counter-offer
AcceptedReady to proceed to payment
DeclinedOffer was rejected
ExpiredOffer timed out after 48 hours

Managing Multiple Offers

Track All Active Offers

Use the "My Offers" dashboard to monitor all pending negotiations

Set Offer Priorities

Focus on high-priority items and respond to counter-offers quickly

Withdraw When Necessary

Cancel offers if you find better alternatives or change your mind

Offer Limits

• Maximum 10 active offers per customer

• Maximum 5 offers per product

• 48-hour expiration for standard offers

• 24-hour response time recommended

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